Stephen has more than 20 years of experience in sports/entertainment and marketing, with more than a decade of experience as a senior executive within both sectors. He has been tapped to consult locally and nationally where he has provided authoritative thought leadership in the areas of team and league development, team and league operations, growth strategies, and general market analysis and forecasts within the sports industry.
Stephen co-founded, alongside Dave Whinham, and serves as President of The Remedy, a national brand strategy agency based in Frisco, TX. Stephen is also a founding partner and serves as Vice President of Communications for The TEAM, a company he co-founded in 2001 with Dave Whinham which provides brokerage services to professional sports teams and leagues and to sports and entertainment venues, raises capital for sports and entertainment-related projects, produces original media content and live sports and entertainment events, and provides comprehensive consulting services to the sports and entertainment industry. Recently, Stephen was also one of the original founders of Fan Plan, a start-up company in the premium event experience space that he helped bring to market and ultimately sold to an investment group.
In addition to his roles with The Remedy and The TEAM, Stephen’s professional experience also includes executive positions with several Arena Football League teams. Stephen oversaw the development and launch of the AFL’s Dallas Vigilantes, serving as Chief Operating Officer and General Manager of the team and building and overseeing the development of the expansion franchise’s operations, ticket sales, sponsorship sales, PR, and marketing strategic plans. Prior to his time with the Vigilantes, Stephen assisted The TEAM in its management of the AFL’s Columbus Destroyers, a team that relocated to Central Ohio from Buffalo under an opportunity brokered by The TEAM. The Destroyers produced league record-setting sales numbers in all ticket sales, sponsorship sales, and merchandise sales categories. Stephen also served as Vice President of Communications and Public Relations of the AFL’s Tampa Bay Storm, the league’s all-time winningest franchise, helping the team win its record fifth league championship in 2003.
Recently, The Remedy added athlete and brand representation services to its list of offerings. The Remedy represents Pro Football Hall of Fame running back LaDainian Tomlinson in all of his off-the-field endeavors, as well as former pro boxer Roy Jones, Jr. The Remedy also works closely with a number of current and retired athletes and brands in this growing sector of its business, including being hired by Monster Energy to execute a national marketing tour on college campuses at the most prominent college football games throughout the country.
Stephen also has vast experience in online sports media, as early in his career he was on the forefront of what has become a booming online sports media business. An accomplished journalist and writer, Stephen served as Editor and Publisher of Geaux.com, a pioneer of online college sports websites in the United States. Geaux.com was the country’s leading sports media website dedicated to an individual university’s athletics department (LSU) and was the first sports website in the United States to produce a live broadcast on the Internet of a college football bowl game, a live women’s collegiate athletics event, and a live college football coach’s press conference, each of which was done in partnership with Broadcast.com, the innovative Internet broadcast company founded by Mark Cuban. Geaux.com was also the first online company to ever produce live video coverage of a state legislative session, also in partnership with Broadcast.com. At Geaux.com, Stephen provided daily coverage of LSU athletics, including covering two College World Series and multiple college football bowl games, NCAA men’s and women’s basketball tournaments, and other NCAA and SEC tournaments and post-season championship events.
Stephen’s diverse background in media and communications also includes developing several original television programming projects, including Going Pro, an Emmy-nominated reality series featuring the winningest quarterback in college football history and his path from a small college icon to the NFL Draft. Going Pro was eventually sold to i.d.e.a.s. at Disney-MGM Studios for national development and distribution.
In 2008, Stephen returned to his home state of Louisiana to oversee the public relations and communications efforts of a non-profit organization established by the governor of Louisiana to oversee the distribution of federal recovery funding following hurricanes Katrina, Rita, Gustav, and Ike. As a registered lobbyist, Stephen sought hurricane recovery funding at both the federal and state levels, wrote prospective legislation, academic papers, editorial briefs, and planned and executed statewide and national strategic communications plans aimed at influencing key publics, including federal legislators and their aides, state elected officials, industry leaders, non-profit leaders, and the media.
Stephen is a native of Baton Rouge, LA, and a graduate of LSU’s Manship School of Mass Communications. He currently resides in Frisco, TX.
Chrissy has more than a decade of experience in professional and college sports. After graduating from St. Leo University with a Bachelor’s Degree in Sport Management, she played a key role in the front office of the AFL’s Tampa Bay Storm where she was charged with various tasks within the operations department, including gameday operations, ticketing, community relations, and league compliance. Her responsibilities would increase to also include starting a team level sponsorship program, which then became the required sponsorship program for the entire league.
Chrissy then served as Football Recruiting Coordinator at the University of South Florida. At USF she managed the program’s recruiting database, mailings, transcripts, visits, and recruiting compliance. She also maintained all account records for the department and provided administrative support for the coaching staff.
After USF Chrissy was hired as Director of Corporate Sponsorships & Event Planning for the Tampa Bay Rain, an expansion ABA franchise. Within the first year of operations, she established partnerships with Courtyard Marriott, T-Mobile, McDonald’s, and Pepin Hospitality, just to name a few. She developed a community engagement series to reach various sectors of the local community. The team visited various apartment complexes and local community parks to host pool parties and play pick-up games with the public in order to better engage the players and the community.
Most recently, Chrissy ran events, marketing, and promotions for the Tampa Bay Times. Along with her team members, she planned, sold, and executed 27 consumer shows annually. The largest show, the Home Show, included approximately 600 vendors, had 25,000 attendees, and produced about $400,000 in revenue. Including these shows, Chrissy’s team also activated major sponsorship promotions at Tampa Bay-area sporting events, including the Tampa Bay
Buccaneers, Tampa Bay Rays, and Tampa Bay Lightning and at Gasparilla and other local parades, festivals, and major community events.